When you’re posting to social media, sending emails, or creating blogs — are you thinking about who you’re communicating with? Your audience gets a little bit of insight into your brand with every piece of content you share and will determine your value based on this insight; this is part of your brand persona.
Your brand persona allows you to advertise in a whole new way; you can strategically change the minds of consumers just by thinking about the personality you are using in your content and communication. Having an authentic persona for your brand proves to have a positive impact on sales and client growth.
This post was originally wrote for SmugMug, please read my full post on Medium.