Should brands be braver with their political stance?


I was only five years old when Nike’s famous “If You Let Me Play” ad was aired on television. It came to my attention a few years ago when I was studying marketing and the impact of bold ad campaigns. Nike’s initial success came from targeting male athletes, but, deciding not to just ‘leave it there’, the brand started to make small waves in the 1980s by focusing efforts on creating sports gear for women. At a time when women’s sport was under-funded, under-broadcasted, and under-appreciated, Nike threw away the “shrink it and pink it*” concept and started pushing…

Read this article on The Ascent publication.